[Legacy post: Small Business Talent] Since 2010, Patrick McFadden has been teaching his clients how to blaze their own unique path to success in business.
Patrick is the owner of Indispensable Marketing, a specialized consulting firm that provides marketing advice and solutions to solo entrepreneurs and small business owners. He’s also the author of 7 Steps to Small Business Marketing Success, an excellent ebook which we’ll be discussing on the podcast today.
Patrick was recently selected as an American Express OpenForum Marketing Advisor and Small Business Thought Leader. Over the past year, he’s contributed marketing advice on the OPENForum content hub, and is currently leading the effort to identify and select fellow business experts as American Express Advisors.
Patrick is passionate about educating his clients, delivering fresh ideas, and offering marketing solutions that grow healthy, profitable businesses. He’s with me on the podcast today to help you begin developing the powerful goals and strategies that will turn your marketing challenges into opportunities.
So, is growing your sales a priority for you this year? If it is, then you’re going to like Patrick’s practical small business marketing advice. Scroll down to the Podcast Player and take a listen now!
Podcast Player:
Power-up Your Marketing with Google AdWords: An Interview with Hamilton Wallace
[Legacy post: Small Business Talent] For close to a decade now, my guest, Hamilton Wallace, has used Google AdWords to test his marketing ideas, drive traffic to his website, and successfully generate leads and sales for his consulting practice. Over the years, he has also taught a wide variety of entrepreneurs to do the same for their businesses.
Hamilton has been a marketing consultant since 1980. The depth of his sales, marketing and small business experience adds a lot of practical wisdom to our conversation.
So, how can you use Google AdWords to attract more of your ideal clients? Hamilton is here to answer that question for you, as only he can. (Scroll down to the Podcast Player now and have a listen!)
Podcast Player:
Refocus and Refresh Your Marketing: An Interview with Craig McBreen
[Legacy post: Small Business Talent] My guest on the podcast today is Craig McBreen. Over the past eighteen years, Craig has served a wide variety of clients, ranging from professional service providers like consultants, lawyers, and CPAs, to non-profit organizations.
McBreen Design provides design, website development, marketing strategy and copywriting services. Craig’s collaborative visual approach to creating and sustaining a cohesive brand strategy helps entrepreneurs to market themselves in ways that set them apart from the competition and attract more of their ideal clients, more consistently.
Craig knows that a brand is a lot more than a tagline, logo and a website. The true power of your brand comes out through story, image and personality. It should be meaningful, memorable and lasting. And guess what else? It should contain your passion — because passion is crucial to a winning brand!
Craig covers a number of interesting topics on the podcast today, including:
- Identifying your position in the marketplace
- Why purpose-driven copy comes before design
- Defining your target market more specifically
- Uncovering the core elements of your brand
- How good copy and design convey personality
Do you want to refocus and refresh your marketing efforts? If your answer is yes – then you’ll want to hear what Craig has to say today! (Scroll down to the Podcast Player and have a listen now.)
Podcast Player:
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