marketing Archives - Page 12 of 16

Plan for Success: Tim Berry on Growing Your Small Business

[Legacy post: Small Business Talent] What would you like to accomplish this year? Just as important, how will you get there? My guest on today’s podcast is Tim Berry — a world-class expert on business planning and he’s here to help.

What do other top experts think about Tim and his work? Well, Guy Kawasaki made Tim his business plan expert in How to Write a Business Plan. Pamela Slim, author of Escape From Cubicle Nation, calls Tim the Obi-wan Kenobe of business planning. As if that weren’t enough, Tim is also the business planning coach at Entrepreneur.com.

Tim is the author of The Plan-as-you-go Business Plan and other books on planning published by Harcourt Brace, McGraw-Hill, and Dow Jones-Irwin. He’s the principal author of Business Plan Pro. He’s also co-author of 3 Weeks to Startup, published in 2008 by Entrepreneur Press; and author of Sales and Market Forecasting for Entrepreneurs, published in 2010 by Business Expert Press, and Hurdle: the Book on Business Planning.

Lastly, Tim is founder and chairman of Palo Alto Software, founder of Bplans.com, and co-founder of Borland International. (By the way, he built Palo Alto Software from zero to 40 employees, multimillion dollar sales, no debt, and 70% market share without any outside investment.)

Bottom-line: Tim is a seasoned entrepreneur and a true expert in the field of business planning. As you look forward to creating a successful 2014, you’ll benefit from the practical wisdom and cutting-edge resources that he shares with you today. (Scroll down to the Podcast Player and listen now!)

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Duration: 17:40 — 9.9MB

The 5 Steps to a Consistent Flow of Clients: Dov Gordon on Small Business Marketing

by Stephen Lahey

[Legacy post: Small Business Talent] All the way from Israel, my guest on the podcast today is Dov Gordon. Dov is a well-respected expert at helping solo and small business entrepreneurs to build a consistent, steady flow of new clients.

He has an interesting professional background. For a number of years, Dov led a CEO peer advisory group that attracted CEOs from many leading companies with between 10 million and 150 million dollars in annual sales. At a number of these companies, Dov worked side-by-side with senior management to reformulate their business strategy and, at times, to redesign and develop their management organizations.

In 2010, he turned his attention to helping entrepreneurs improve their sales and marketing results. Over the past several years, Dov has helped a variety of small business owners to build simple marketing and selling systems and generate the steady flow of clients that they need to thrive.

Want to sample Dov’s excellent content? >> Follow this link and get FREE access to his online seminar “The 5 Steps to a Consistent Flow of Clients” now! (By the way, I’m not an affiliate. I’m just sold on Dov’s practical approach to new business development.)

Are you working hard but not generating the reliable, predictable stream of clients you want? If so, I know that you’ll find this interview encouraging, and very useful. The Podcast Player is waiting – scroll down and have a listen now!