[Legacy post: Small Business Talent] Author and top consultant, Michael McLaughlin, joins me on the podcast today.
Michael is the founder of MindShare Consulting. His firm helps independent consultants and other professional service providers to create innovative strategies to reach more clients, land profitable work, and build resilient businesses.
Michael is also the author of Winning the Professional Services Sale : Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity. This uniquely practical book offers new strategies to help independent professionals like us to more consistently identify, qualify, and close the sale with ideal clients.
Before founding MindShare Consulting in 2006, Michael was a partner with Deloitte Consulting, where he spent more than twenty years managing consulting projects, developing lasting client relationships, and building profitable consulting practices. Over the years, he worked extensively with clients, ranging from start-ups to Fortune 100 companies.
Michael has coached hundreds of professionals on how to create an effective market presence, deliver profitable work, and build a foundation for long-term success. If you provide business-to-business services, then I’m confident you’ll find the information that he reveals in this interview very useful. (The Podcast Player is waiting below – scroll down and have a listen now!)
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Find Your Story / Find Ideal Clients: An Interview With Hamilton Wallace
[Legacy post: Small Business Talent] Hamilton Wallace has been a small business marketing consultant since 1980.
Hamilton has an interesting way of summing up his 33 years spent helping small businesses to grow: “Human communication changes, human nature does not.” Of course, I agree. In fact, that statement sums up my own philosophy so well that I just had to have him on the podcast.
Today Hamilton will be sharing his insights on marketing, and the power of authentic storytelling to help you to differentiate yourself from the competition. As he points out, “A story told well builds trust, comfort and connection. Only then does all that feature, function and benefit stuff mean anything.” That’s a simple truth, but it’s also very powerful.
So how can you tell your story in a way that sets your business apart? Hamilton Wallace is here to help you answer that question. Scroll down to the Podcast Player now and enjoy this candid interview!
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Pam Slim on Entrepreneurship, Community, and Her New Book: ‘Body of Work’
[Legacy post: Small Business Talent] Thousands of entrepreneurs have discovered Pamela Slim through her excellent blog, and her award winning book, Escape from Cubicle Nation. Today I’m pleased to have her join me on the podcast!
Pam is an author, speaker, and a highly experienced coach. She’s often quoted on the topic of entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Money Magazine, Entrepreneur and Psychology Today. Over the years, she has created an impressive body of work — and helped people around the world to make their entrepreneurial dreams a reality.
Today Pam will be sharing her hard-won business wisdom with us, and pulling back the curtain on her new book, Body of Work: Finding the Thread That Ties Your Story Together.
As business owners, what can we learn from Pam and the community of clients that she has created over the years? Quite a lot. So don’t miss this valuable information. (Scroll down to the Podcast Player and have a listen now!)
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