[Legacy post: Small Business Talent] Do most solo entrepreneurs have written business goals? No, but the most successful ones do.
Today one of those exceptionally successful entrepreneurs joins me on the podcast! (By the way, he’s also a very nice guy.)
Gerry O’Brion has a very impressive professional track record. After earning his MBA at the University of Michigan, he worked as a marketing professional with Procter & Gamble on major brands that we all know, including Crisco, Tide, and Mr. Clean.
Later, in the marketing department at Coors Brewing Company Gerry managed Coors Light, a $2 billion business. Next, he joined Quiznos $1 billion restaurant chain as their Vice President of Marketing. After that, he served as the VP of Marketing for Red Robin Gourmet Burgers, another $1 billion brand.
Lastly, as a business owner, Gerry has delivered marketing seminars for a variety of organizations ranging from major food distributors throughout the United States, to international companies such as Choice Hotels & Resorts.
How did Gerry accomplish all of that? One of the major keys to his success is that he sets smart goals for himself (in writing). Another is that he reaches out to others (his volunteer “board of directors”) for guidance along the way.
Finish this year with greater confidence — and then make the next one a year that you can be proud of. Gerry’s goal achievement strategies can help you do it! (Scroll down to the Podcast Player and have a listen now.)
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The 5 Steps to a Consistent Flow of Clients: Dov Gordon on Small Business Marketing
[Legacy post: Small Business Talent] All the way from Israel, my guest on the podcast today is Dov Gordon. Dov is a well-respected expert at helping solo and small business entrepreneurs to build a consistent, steady flow of new clients.
He has an interesting professional background. For a number of years, Dov led a CEO peer advisory group that attracted CEOs from many leading companies with between 10 million and 150 million dollars in annual sales. At a number of these companies, Dov worked side-by-side with senior management to reformulate their business strategy and, at times, to redesign and develop their management organizations.
In 2010, he turned his attention to helping entrepreneurs improve their sales and marketing results. Over the past several years, Dov has helped a variety of small business owners to build simple marketing and selling systems and generate the steady flow of clients that they need to thrive.
Want to sample Dov’s excellent content? >> Follow this link and get FREE access to his online seminar “The 5 Steps to a Consistent Flow of Clients” now! (By the way, I’m not an affiliate. I’m just sold on Dov’s practical approach to new business development.)
Are you working hard but not generating the reliable, predictable stream of clients you want? If so, I know that you’ll find this interview encouraging, and very useful. The Podcast Player is waiting – scroll down and have a listen now!
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Michael McLaughlin on Winning the Professional Services Sale
[Legacy post: Small Business Talent] Author and top consultant, Michael McLaughlin, joins me on the podcast today.
Michael is the founder of MindShare Consulting. His firm helps independent consultants and other professional service providers to create innovative strategies to reach more clients, land profitable work, and build resilient businesses.
Michael is also the author of Winning the Professional Services Sale : Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity. This uniquely practical book offers new strategies to help independent professionals like us to more consistently identify, qualify, and close the sale with ideal clients.
Before founding MindShare Consulting in 2006, Michael was a partner with Deloitte Consulting, where he spent more than twenty years managing consulting projects, developing lasting client relationships, and building profitable consulting practices. Over the years, he worked extensively with clients, ranging from start-ups to Fortune 100 companies.
Michael has coached hundreds of professionals on how to create an effective market presence, deliver profitable work, and build a foundation for long-term success. If you provide business-to-business services, then I’m confident you’ll find the information that he reveals in this interview very useful. (The Podcast Player is waiting below – scroll down and have a listen now!)
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