[Legacy post: Small Business Talent] Today social media marketing and blogging icon, John Paul Aguiar, joins me on the podcast!
Forbes.com recently ranked John Paul #6 on their annual list of the “Top 50 Social Media Power Influencers”. His popular wildly blog reaches over 200,000 readers each month >> subscribe here for free.
Impressed? I am. I’ve followed John Paul’s work for years now, consistently benefiting from the practical ideas and guidance that he provides.
If you want to transform your blog into a business asset, then you’re going to find this interview very interesting. (Scroll down to the blue Podcast Player now and have a listen!)
[Legacy post: Small Business Talent] Tom Fishburne has a unique entrepreneurial backstory. It started in 2000 when he was a student at Harvard Business School. While earning his MBA, he was also learning how to draw cartoons by doodling on the backs of business cases, publishing them in the school paper, and posting his work online.
Through his marketing cartoons, Tom now reaches over 100,000 marketers every week. In addition, his work has been featured in leading business publications, including The Wall Street Journal, Fast Company, and the New York Times.
Tom’s company, Marketoon Studios, creates content marketing campaigns with cartoons and has served a variety of high profile clients, like Unilever, General Electric, Kronos, Oracle, and many more.
Prior to launching his own firm, Tom was a marketing VP at Method Products (recently named “the 16th most innovative company in the world” by Fast Company). Before that, he led brand-marketing campaigns at Nestle and General Mills.
If you’ve ever wondered how an entrepreneur can create a successful business around their passion, then you’re going to find this interview very interesting. Scroll down to the Podcast Player now and enjoy!
[Legacy post: Small Business Talent] How can you write marketing copy that sets you apart from your competition and moves your ideal clients to action? That’s the key challenge that my guest, Susan Gunelius, helps us to address in this episode of the podcast.
Some background: Susan has an impressive track record in marketing and business spanning 20+ years. As a corporate marketing leader, she directed the marketing efforts of some major organizations, such as the U.S. divisions of AT&T and HSBC Bank. Later, she became a successful entrepreneur, and an author writing ten business books.
Today, Susan is President and CEO of KeySplash Creative, Inc., a marketing communications firm based in Florida. KeySplash Creative has a reputation for providing outstanding content marketing, branding, copywriting, and social media marketing services. Her clients include large companies like Citibank and Cox Communications, and a select group of small business marketing clients around the world.
In this lively interview, Susan discusses her interesting approach to:
- using hype-free copywriting to build trust
- aligning your copy with your long-term strategy and goals
- determining the right focus for your content
- taking advantage of the compounding effect of blogging
- narrowing your brand promise to stand out from the pack
- building your email list
You’ll want to have a pen handy for this content-rich episode. Scroll down to the Podcast Player below and listen now!