Today’s special guest, Charlie Gilkey, is a well-known speaker and advisor on small business growth and strategy. He’s also the author of an Amazon bestseller: The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth.
As business owners, we’ve all had good ideas that never came to fruition. Why? In business, ideas don’t get done — but projects do.
Charlie has a passion for helping solos and small business owners to turn their best ideas into projects they can actually finish. The topic of our conversation today is his latest book, The Start Finishing Action Guide: 25 Exercises to Guide You from Idea to Done.
In the course of this content-rich interview, Charlie reveals how to:
- turn a compelling idea into a viable project
- start your project strong and gain momentum
- create a project road map to stay on track
- use a two-step process to avoid getting stuck
- complete your project in a way that makes future projects much easier
Isn’t it time to turn your ideas worth doing into projects that you’ll finish? If your answer is yes, then get ready to take some notes and enjoy this conversation with Charlie Gilkey. Scroll down to the Podcast Player and listen now!
(Prefer reading to listening? Click the “Transcript” link just below the player.)
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5 Fascinating Ways to Monetize Your Content: An Interview with Paulette Ensign
[Legacy post: Small Business Talent] My guest on the podcast today, Paulette Ensign, had no idea she would sell over a million copies of her 16-page booklet, 110 Ideas for Organizing Your Business Life, (without spending a penny on advertising) when she wrote it in 1991.
Paulette has been monetizing her content, and that of her clients, for decades now. In the process, she has used radio and TV shows, teleseminars, speaking, in-flight audio programming and much more to leverage her promotional efforts and generate more revenue.
Paulette has also had hundreds of articles published by and about her, and has contributed to more than a dozen books on publishing, business, personal growth, and marketing. As Founder and Chief Visionary of TipsBooklets.com, she has more than 30 years of experience working with solo entrepreneurs, small business owners, corporations, and professional associations in numerous industries worldwide.
If you’re like most solo professionals, you’ve probably been creating content and social media posts with the hope of generating more leads and sales. Today, Paulette is here to share an approach to monetizing your content that’s different than the typical B2B marketing advice we’ve all heard. Scroll down to the Podcast Player below and listen now!
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Mike Lehr on Strategic Problem Solving for Small Business Owners and Solos
[Legacy post: Small Business Talent] Today I’m pleased to welcome Mike Lehr back to the podcast. For over 20 years now, Mike has been a trainer, writer, HR advisor and consultant helping people to become better influencers and problem solvers.
Mike is also a published author. In 2005, he wrote The Feminine Influence in Business, a book on how to employ non-traditional and intuitive approaches to influence others and solve problems.
As the President and founder of Omega Z Advisors, Mike specializes in the practical application of intuition in the areas of influence and business problem solving. Mike’s methods have been thoroughly tested and honed in chaos of the real business world — that’s why his approach to problem solving is so effective.
In this fascinating interview, Mike covers a number of topics, including:
- Why our biases prevent us from seeing problems and solutions clearly
- How defining the target problem is like defining the scope of a project
- The #1 obstacle to solving your most important business problems
- How to create a problem solving process that fits your business
Ready to solve the problems that stand in the way of making your business better in 2015? Scroll down to the Podcast Player below and get ready to take some notes!