[Legacy post: Small Business Talent] My guest on the podcast today, Peter McLaughlin, is a salesman at heart. In his 25-year career he’s run the gamut, from serving as Sales and Marketing Director for a Wall Street publisher, to selling to the C-suite in the technology and healthcare sector, to his current role as a business-to-business sales trainer, speaker, coach and consultant.
One of factors that sets Peter apart from other sales experts is his deep knowledge of Neuro Linguistic Programming (NLP), direct and indirect language patterns and hypnosis. He’s been studying the principles and practice of subconscious influence since his certification as a hypnotherapist almost a decade ago. It was this education and his subsequent work as a hypnotherapy practitioner that led him to combine the skills of two worlds that rarely, if ever, intersect – sales and subconscious persuasion.
In 2013, Peter wrote Becoming the Customer: Empathy, Influence and Closing the Sale, a fascinating book that we’ll be discussing today. In his role as owner of BTC Sales Development Peter leads sales trainings on the theoretical underpinnings and the practical techniques described in his book.
Peter’s unique approach to sales training and coaching helps his clients to master the human-to-human aspect of effective selling. Of course, that’s vital to all of us as self-employed professionals — so don’t miss this interview — scroll down to the Podcast Player and listen now!
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John R. Bell on ‘Do Less Better: The Power of Strategic Sacrifice in a Complex World’
[Legacy post: Small Business Talent] My guest on the podcast today, John Bell, spent 19 years as a self-employed global strategy consultant to some of the world’s most respected corporations. Before launching his consulting practice in 1994, John also served as CEO for a major consumer products company in Canada.
John is a prolific writer. His excellent articles on strategy, leadership, and branding have appeared in various marketing journals and business publications, including Fortune and Forbes.
John’s new book, Do Less Better: The Power of Strategic Sacrifice in a Complex World, has its roots in his early career. At that time, John and a young leadership team faced the daunting task of resurrecting a struggling company with a complex range of products. He and his team took steps that few business leaders do, setting aside their own egos and trimming down the product portfolio. The business that remained grew rapidly because they had fewer distractions and were able to focus on running it far more effectively.
The lessons John learned by facing down this kind of adversity served him well throughout his career as a CEO and then as a solo consultant. The bottom-line? He learned that “smart sacrifice” is the surprising secret to success.
So, are you ready for some no nonsense advice on how to take your business to the next level of achievement and personal fulfillment? If you said yes, then get ready to take some notes – this is a fascinating interview. Scroll down to the Podcast Player below and listen now!
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Solo Entrepreneur Success: Harness the Power of ‘Lean Planning’ with Tim Berry
[Legacy post: Small Business Talent] My guest, Tim Berry, is a world-class expert on business planning. It’s an honor to have him join me on the podcast today.
What do others think about Tim and his work? Well, Pamela Slim, author of the best-selling business book, Escape From Cubicle Nation, calls Tim “the Obi-wan Kenobe of business planning” and quotes him extensively as her business plan expert for that book.
Well-known entrepreneur and author, Guy Kawasaki, made Tim his special business planning expert in How to Write a Business Plan. Tim is also the official business plan expert at Entrepreneur.com.
Tim has written several books on business planning, including The Plan-as-you-go Business Plan, published by Harcourt Brace, McGraw-Hill, and Dow Jones-Irwin. Tim is also the principal author of Business Plan Pro. In addition, he’s the co-author of 3 Weeks to Startup, published by Entrepreneur Press; and author of Sales and Market Forecasting for Entrepreneurs, published by Business Expert Press, and Hurdle: the Book on Business Planning.
It’s important to note that Tim is not just a business plan expert; he’s also a successful entrepreneur. He’s founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. (He built Palo Alto Software from zero to 40 employees, multimillion dollar sales, no debt, and a 70% market share without any outside investment.)
Tim is here today to help you tap the power of lean planning and make 2015 a great year. So, don’t miss this opportunity to learn from the best. Scroll down to the Podcast Player below and listen now!
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