[Legacy post: Small Business Talent] Author and top consultant, Michael McLaughlin, joins me on the podcast today.
Michael is the founder of MindShare Consulting. His firm helps independent consultants and other professional service providers to create innovative strategies to reach more clients, land profitable work, and build resilient businesses.
Michael is also the author of Winning the Professional Services Sale : Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity. This uniquely practical book offers new strategies to help independent professionals like us to more consistently identify, qualify, and close the sale with ideal clients.
Before founding MindShare Consulting in 2006, Michael was a partner with Deloitte Consulting, where he spent more than twenty years managing consulting projects, developing lasting client relationships, and building profitable consulting practices. Over the years, he worked extensively with clients, ranging from start-ups to Fortune 100 companies.
Michael has coached hundreds of professionals on how to create an effective market presence, deliver profitable work, and build a foundation for long-term success. If you provide business-to-business services, then I’m confident you’ll find the information that he reveals in this interview very useful. (The Podcast Player is waiting below – scroll down and have a listen now!)
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Find Your Story / Find Ideal Clients: An Interview With Hamilton Wallace
[Legacy post: Small Business Talent] Hamilton Wallace has been a small business marketing consultant since 1980.
Hamilton has an interesting way of summing up his 33 years spent helping small businesses to grow: “Human communication changes, human nature does not.” Of course, I agree. In fact, that statement sums up my own philosophy so well that I just had to have him on the podcast.
Today Hamilton will be sharing his insights on marketing, and the power of authentic storytelling to help you to differentiate yourself from the competition. As he points out, “A story told well builds trust, comfort and connection. Only then does all that feature, function and benefit stuff mean anything.” That’s a simple truth, but it’s also very powerful.
So how can you tell your story in a way that sets your business apart? Hamilton Wallace is here to help you answer that question. Scroll down to the Podcast Player now and enjoy this candid interview!
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Tom Fishburne on His Journey From Corporate Marketing VP to Marketing His Passion
[Legacy post: Small Business Talent] Tom Fishburne has a unique entrepreneurial backstory. It started in 2000 when he was a student at Harvard Business School. While earning his MBA, he was also learning how to draw cartoons by doodling on the backs of business cases, publishing them in the school paper, and posting his work online.
Through his marketing cartoons, Tom now reaches over 100,000 marketers every week. In addition, his work has been featured in leading business publications, including The Wall Street Journal, Fast Company, and the New York Times.
Tom’s company, Marketoon Studios, creates content marketing campaigns with cartoons and has served a variety of high profile clients, like Unilever, General Electric, Kronos, Oracle, and many more.
Prior to launching his own firm, Tom was a marketing VP at Method Products (recently named “the 16th most innovative company in the world” by Fast Company). Before that, he led brand-marketing campaigns at Nestle and General Mills.
If you’ve ever wondered how an entrepreneur can create a successful business around their passion, then you’re going to find this interview very interesting. Scroll down to the Podcast Player now and enjoy!
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