[Legacy post: Small Business Talent] My guest on the podcast today is a seasoned small business owner, speaker and author. If you’ve been following my posts for a while now, you might recall that David Newman joined me on the podcast last May to discuss his bestselling book: DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.
David is well-known for his work with solo professionals and business executives. Over the years, he has helped hundreds of his clients to position themselves as thought-leaders and generate more leads, better prospects and bigger sales.
Of the many businesses, entrepreneurs and groups David has served, almost all agree that their best prospects and clients are the ones that have come to them. Of course, successful client attraction doesn’t happen by magic. It’s the result of strategic thought-leadership marketing.
We all want to attract more of our ideal clients. Today, you’ll learn how to increase your “Visibility, Credibility and Shareability” and get better marketing results. Scroll down to the Podcast Player and have a listen now!
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The Sally Hogshead Interview >> FASCINATE: Your 7 Triggers to Persuasion and Captivation
[Legacy post: Small Business Talent] Let’s kick this off with a quote from today’s guest: “You don’t have to change who you are, you have to become more of who you are.” Provocative? Yes, and very relevant to entrepreneurs like us who need to be persuasive every day with prospects and clients to reach our goals.
My special guest on the podcast today is entrepreneur, Hall of Fame Speaker and international author, Sally Hogshead! Sally is the creator of the Fascination Advantage Assessment, the world’s first test that measures how a person fascinates. Based on in-depth research, her assessment has helped over 200,000 participants to discover their natural strengths of persuasion.
Sally is also the author of FASCINATE: Your 7 Triggers to Persuasion and Captivation. Her internationally acclaimed book has been translated into 14 languages and praised by thought leaders including Seth Godin and Tom Peters.
So, what does it take to become more fascinating, more persuasive, more of who you are? You’re about to find out. Scroll down to the Podcast Player and listen now!
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Donnie Bryant on Copywriting and Stealth Selling: Non-Pushy Persuasion for Professionals
[Legacy post: Small Business Talent] Are you eager to convert more website visitors to subscribers and customers, but you’re just not sure how to do it? Almost all of the solo professionals I know want to increase their conversion rates.
Fortunately, my guest on the podcast today is Donnie Bryant. Donnie is a seasoned marketing copywriter and consultant.
Since launching his copywriting / marketing consulting firm 7 years ago, Donnie has been hired by a variety of high-profile clients, including Early to Rise and Experian. In addition, he has helped a wide variety small businesses and solo professionals to grow their sales through effective direct marketing strategies.
Donnie is also the author of Stealth Selling: Non-Pushy Persuasion for Professionals. Well-known marketer, Danny Iny, had this to say about Donnie’s book: “If you can’t stand selling but still need to do it and you’re tired of pushing, then Stealth Selling is the answer you’ve been waiting for.” Nice review, and I think it’s spot-on.
The bottom-line? If you want to get to “yes” more often with your ideal prospects (without resorting to hype), then you’ll find the information that Donnie shares in this interview encouraging and valuable. Scroll down to the Podcast Player and listen now!
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