[Legacy post: Small Business Talent] For close to a decade now, my guest, Hamilton Wallace, has used Google AdWords to test his marketing ideas, drive traffic to his website, and successfully generate leads and sales for his consulting practice. Over the years, he has also taught a wide variety of entrepreneurs to do the same for their businesses.
Hamilton has been a marketing consultant since 1980. The depth of his sales, marketing and small business experience adds a lot of practical wisdom to our conversation.
So, how can you use Google AdWords to attract more of your ideal clients? Hamilton is here to answer that question for you, as only he can. (Scroll down to the Podcast Player now and have a listen!)
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A True Story of Personal and Professional Transformation: Meet Stephanie Wetzel-Cottrell
[Legacy post: Small Business Talent] Are there goals that you want to achieve for your business and your life — but going after them seems almost impossible?
Well, if you’re uncertain about how you’ll take that next step forward, then I think you’re going to find today’s interview inspiring.
I’m joined on the podcast today by Stephanie Wetzel-Cottrell. A little background first – Stephanie began her career in corporate marketing 13 years ago. She worked for a variety of interesting companies, including McClatchey Broadcasting, Connexion Technologies, and Fast Lane, to name just a few.
In 2010, Stephanie made the leap to full time self-employment, founding Blue Elephant Creative. Her company is a web development and marketing strategy firm focused on helping small businesses and solo entrepreneurs to grow their revenue.
By the way, Stephanie is also busy pursuing her personal passion. She’s the writer behind TradingPounds.com, a 2000-readers-strong site dedicated to helping people lose the weight and gain the life they want.
Over the past several years, Stephanie has made a lot of dramatic changes in her life. She’s lost over 200 pounds, left her corporate career behind, launched two new businesses, published her first book, and was married this past June.
Today, Stephanie will be sharing her journey of personal and professional transformation with us on the podcast. Don’t miss her inspiring story! (Scroll down to the Podcast Player and listen now.)
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Refocus and Refresh Your Marketing: An Interview with Craig McBreen
[Legacy post: Small Business Talent] My guest on the podcast today is Craig McBreen. Over the past eighteen years, Craig has served a wide variety of clients, ranging from professional service providers like consultants, lawyers, and CPAs, to non-profit organizations.
McBreen Design provides design, website development, marketing strategy and copywriting services. Craig’s collaborative visual approach to creating and sustaining a cohesive brand strategy helps entrepreneurs to market themselves in ways that set them apart from the competition and attract more of their ideal clients, more consistently.
Craig knows that a brand is a lot more than a tagline, logo and a website. The true power of your brand comes out through story, image and personality. It should be meaningful, memorable and lasting. And guess what else? It should contain your passion — because passion is crucial to a winning brand!
Craig covers a number of interesting topics on the podcast today, including:
- Identifying your position in the marketplace
- Why purpose-driven copy comes before design
- Defining your target market more specifically
- Uncovering the core elements of your brand
- How good copy and design convey personality
Do you want to refocus and refresh your marketing efforts? If your answer is yes – then you’ll want to hear what Craig has to say today! (Scroll down to the Podcast Player and have a listen now.)
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