[Legacy post: Small Business Talent] My guest on the podcast today is a seasoned small business owner, speaker and author. If you’ve been following my posts for a while now, you might recall that David Newman joined me on the podcast last May to discuss his bestselling book: DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.
David is well-known for his work with solo professionals and business executives. Over the years, he has helped hundreds of his clients to position themselves as thought-leaders and generate more leads, better prospects and bigger sales.
Of the many businesses, entrepreneurs and groups David has served, almost all agree that their best prospects and clients are the ones that have come to them. Of course, successful client attraction doesn’t happen by magic. It’s the result of strategic thought-leadership marketing.
We all want to attract more of our ideal clients. Today, you’ll learn how to increase your “Visibility, Credibility and Shareability” and get better marketing results. Scroll down to the Podcast Player and have a listen now!
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The Sally Hogshead Interview >> FASCINATE: Your 7 Triggers to Persuasion and Captivation
[Legacy post: Small Business Talent] Let’s kick this off with a quote from today’s guest: “You don’t have to change who you are, you have to become more of who you are.” Provocative? Yes, and very relevant to entrepreneurs like us who need to be persuasive every day with prospects and clients to reach our goals.
My special guest on the podcast today is entrepreneur, Hall of Fame Speaker and international author, Sally Hogshead! Sally is the creator of the Fascination Advantage Assessment, the world’s first test that measures how a person fascinates. Based on in-depth research, her assessment has helped over 200,000 participants to discover their natural strengths of persuasion.
Sally is also the author of FASCINATE: Your 7 Triggers to Persuasion and Captivation. Her internationally acclaimed book has been translated into 14 languages and praised by thought leaders including Seth Godin and Tom Peters.
So, what does it take to become more fascinating, more persuasive, more of who you are? You’re about to find out. Scroll down to the Podcast Player and listen now!
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Ignite Your Goals and Grow Your Business: A Candid Interview with Gerry O’Brion
[Legacy post: Small Business Talent] Do most solo entrepreneurs have written business goals? No, but the most successful ones do.
Today one of those exceptionally successful entrepreneurs joins me on the podcast! (By the way, he’s also a very nice guy.)
Gerry O’Brion has a very impressive professional track record. After earning his MBA at the University of Michigan, he worked as a marketing professional with Procter & Gamble on major brands that we all know, including Crisco, Tide, and Mr. Clean.
Later, in the marketing department at Coors Brewing Company Gerry managed Coors Light, a $2 billion business. Next, he joined Quiznos $1 billion restaurant chain as their Vice President of Marketing. After that, he served as the VP of Marketing for Red Robin Gourmet Burgers, another $1 billion brand.
Lastly, as a business owner, Gerry has delivered marketing seminars for a variety of organizations ranging from major food distributors throughout the United States, to international companies such as Choice Hotels & Resorts.
How did Gerry accomplish all of that? One of the major keys to his success is that he sets smart goals for himself (in writing). Another is that he reaches out to others (his volunteer “board of directors”) for guidance along the way.
Finish this year with greater confidence — and then make the next one a year that you can be proud of. Gerry’s goal achievement strategies can help you do it! (Scroll down to the Podcast Player and have a listen now.)
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