Brian Clark is the CEO of Copyblogger Media. He’s also a serial entrepreneur who built three successful professional services businesses using proven content marketing techniques before moving to a completely online business model. I’m excited to have him join me on the podcast today and share his business wisdom and content marketing tips!
Founded by Brian in 2006, Copyblogger Media is an innovative online company that provides high-quality resources to help people successfully grow their business through social media and online marketing. Brian and his company have earned a reputation for excellence and received widespread praise from leading publications. For example:
- Advertising Age ranks Copyblogger as a Power150 top marketing blog
- The Guardian named Copyblogger one of the world’s most powerful blogs
- Brian was ranked #3 of the 100 Most Influential Online Marketers of 2009
- Dunn and Bradstreet says Brian is the most influential person to follow on Twitter for small business owners
- Technorati says Copyblogger is one of the most popular blogs in the world
Brian is the host of Unemployable, an exciting new podcast for freelancers and solopreneurs — and he offers an amazing array of marketing resources through My Copyblogger (membership is free). As an online marketing thought leader, Brian’s work has also been featured in a variety of bestselling business and marketing books, including: Linchpin by Seth Godin; Epic Content Marketing by Joe Pulizzi; The New Rules of Marketing and PR by David Meerman Scott; Free Agent Nation by Daniel Pink; The Referral Engine by John Jantsch; and, Platform: Get Noticed in a Noisy World by Michael Hyatt, to name just a few.
For almost a decade Brian has been teaching self-employed professionals how to create valuable information that attracts targeted attention, drives traffic, generates leads and builds their businesses. If you want to learn more about content marketing for solo professionals, then this conversation with Brian Clark is a great place to start. Scroll down to the Podcast Player and listen-in now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
Podcast Player:
How to Narrow Your Marketing Focus, Stand Out and Profit: Dianna Huff Shares Her Story
My guest on the podcast, Dianna Huff, is an award-winning digital marketing consultant. She’s also a thought leader who has made content contributions in well-known digital publications such as Forbes, BtoB, Response Magazine, Content Marketing Institute, MarketingSherpa, Marketing Profs, Clickz, Search Engine Watch and Search Engine News.
Dianna launched her marketing communications consulting practice in 1998. Since then, she has developed and implemented web lead generation strategies and communications that improve search rankings, drive website traffic, generate sales and increase profits for clients ranging from small and mid-market companies to Fortune 500 corporations. She has served clients in a diverse range of industries including industrial, manufacturing, environmental, nonprofit, construction, healthcare, enterprise software, IT, financial services and consulting.
Dianna has accomplished a lot as a business owner, and in the last few years she has also made a number of important changes. Perhaps the most significant change she implemented was to narrow her range of service offerings and her marketing focus.
As part of that strategic shift, Dianna changed the name of her consulting firm from DH Communications to Huff Industrial Marketing. Today she is squarely focused on her passion — helping owners of small industrial manufacturing companies in the U.S. to grow their businesses through better marketing. Her unique consulting practice is thriving, and as you’ll hear in this interview she has never been more excited about her work.
Dianna is a wonderful example of someone experiencing the rewards of a more specialized consulting practice. Could becoming more focused and specialized help your business stand out and profit? If that’s a question you’d like answered, then you don’t want to miss the lessons that Dianna shares in this candid conversation. Scroll down to the Podcast Player and listen now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
Podcast Player:
How to Acquire Your Ideal Clients This Summer
How would you feel if you brought some ideal clients on board this summer? I’m talking about clients who are both profitable and personally fulfilling to work with.
You’d probably feel great. But is your next thought that this can’t happen for you because marketing during the summer months is just too hard?
In reality, many of your competitors are half-asleep until September, so it might be a lot easier than you think. Summer is a great time to take a vacation, and we should all do that. At the same time, we also need to have some kind of client acquisition plan in place.
No, I’m not suggesting that you create a formal sales and marketing plan. That’s overkill and a waste of time. But if you want to make more than just scattered attempts at new business development, then you’ll need to address some basics.
Start by asking yourself, what are the sales and marketing goals that I most want to achieve this summer — and why do they matter to me? Once you’ve sketched out your thoughts around those questions you’ll want to create a concise plan of action, including:
- Your strategy. Every successful plan is guided by strategy. For example, in my business I help solo professionals to consistently acquire their ideal clients. That strategic focus guides everything I do.
- Your tactics. This is about taking action to implement your strategy. How will you reach your target clients, get their attention, build trust, and make buying from you the most compelling choice?
- Your numbers. This involves tracking what you do to get results and the results you actually get. What results define success for you, and what actions are you committed to taking in order to achieve those results?
Most of the experienced solo entrepreneurs I know agree that this approach makes sense. Of course, some people reject the idea of planning as too rigid and confining. Here’s what they’re missing — planning is about deciding what you want, why you want it, and how you’ll get it. That’s essential to any lasting success.
Planning frees you up from chasing distractions. This allows you to focus your time and energy on making what you want to achieve a reality.
So, ready to take action and create your plan for an inspiring summer? You can do this, and I’m here to help you. Download your FREE copy of my new workbook: Expand and Improve Your Client Base – A Proven Method For Identifying and Acquiring Your Ideal Clients. Click the green button below and get your complimentary copy — here’s to your success!
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