[Legacy post: Small Business Talent] Today my guest on the podcast is Neal Schaffer. Neal is the author of two award-winning, critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn. Today he unveils his latest book: Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Download a Free Excerpt Here!
In addition to writing, speaking, and managing his collaborative blog, Neal is the V.P. of Social Media Strategy for Social 5150, an agency focusing on consumer and B2B brands.
A Forbes Top 30 Social Media Power Influencer and creator of an AdAge Top 100 Global Marketing Blog, Neal has been widely recognized by the media, and has appeared in the Wall Street Journal, Bloomberg Business Week, Forbes, Yahoo!, and American Express Open Forum.
Neal has spoken at leading social media conferences, including iStrategy Global Digital Media Conference, Online Marketing Summit, Gravity Summit, and LavaCon. Lastly, before starting his own firm he spent many years in executive level sales roles throughout Asia and is fluent in both Japanese and Chinese.
The bottom-line — if you want to leverage the power of social media and build a stronger business, then you’ll find this interview valuable. Scroll down to the Podcast Player and have a listen!
Podcast Player:
Michael McLaughlin on Winning the Professional Services Sale
[Legacy post: Small Business Talent] Author and top consultant, Michael McLaughlin, joins me on the podcast today.
Michael is the founder of MindShare Consulting. His firm helps independent consultants and other professional service providers to create innovative strategies to reach more clients, land profitable work, and build resilient businesses.
Michael is also the author of Winning the Professional Services Sale : Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity. This uniquely practical book offers new strategies to help independent professionals like us to more consistently identify, qualify, and close the sale with ideal clients.
Before founding MindShare Consulting in 2006, Michael was a partner with Deloitte Consulting, where he spent more than twenty years managing consulting projects, developing lasting client relationships, and building profitable consulting practices. Over the years, he worked extensively with clients, ranging from start-ups to Fortune 100 companies.
Michael has coached hundreds of professionals on how to create an effective market presence, deliver profitable work, and build a foundation for long-term success. If you provide business-to-business services, then I’m confident you’ll find the information that he reveals in this interview very useful. (The Podcast Player is waiting below – scroll down and have a listen now!)
Podcast Player:
Find Your Story / Find Ideal Clients: An Interview With Hamilton Wallace
[Legacy post: Small Business Talent] Hamilton Wallace has been a small business marketing consultant since 1980.
Hamilton has an interesting way of summing up his 33 years spent helping small businesses to grow: “Human communication changes, human nature does not.” Of course, I agree. In fact, that statement sums up my own philosophy so well that I just had to have him on the podcast.
Today Hamilton will be sharing his insights on marketing, and the power of authentic storytelling to help you to differentiate yourself from the competition. As he points out, “A story told well builds trust, comfort and connection. Only then does all that feature, function and benefit stuff mean anything.” That’s a simple truth, but it’s also very powerful.
So how can you tell your story in a way that sets your business apart? Hamilton Wallace is here to help you answer that question. Scroll down to the Podcast Player now and enjoy this candid interview!
Podcast Player: