[Legacy post: Small Business Talent] By definition, successful innovation creates a fundamental, valuable improvement from the status quo. As entrepreneurs, the most important question is – how can we continually create more value from the perspective of our clients?
That’s an innovation question that we all need to ask and answer on a regular basis. It’s crucial to our long-term success.
As a self-employed professional, you answer to no one except your clients. In theory, you’re free to innovate as you see fit. But, if you’re anything like me, you often stick to the tried and true even when opportunities for meaningful innovation present themselves.
Why does this happen? We’re busy. We’re afraid of making mistakes. Change is hard. The list goes on and on.
But today I have good news for you courtesy of Mike Brown, founder of The Brainzooming™ Group. Mike has created a three-part video series to help you successfully identify and implement strategic, innovative ideas that will benefit your clients and your business.
By the way, Mike has an impressive professional background. He has been at the forefront of leading Fortune 500 culture change as a vice president of marketing, developing new approaches in research and simplified tools for innovation, strategic planning, and aligning sales, marketing and communications strategies. Mike has also won multiple awards for his strategic brand-building approach relating to NASCAR and conference event marketing.
In addition, Mike has been a frequent, repeat speaker for a variety of leading organizations. His clients include the MIT Center for Transportation & Logistics, the American Marketing Association, the PR Society of America, the CMO Summit, and TEDxWyandotte, to name just a few.
Today’s concise video lesson (it runs just over 12 minutes) is Part 1 of the three-part ‘Taking the NO Out of Innovation’ series that I’ll be posting to SmallBusinessTalent.com over a period of several weeks. Simply put, this content represents the most compelling information I’ve seen on practical innovation for small businesses and solo entrepreneurs.
Here are some of the topics that Mike covers for you in Part 1 of the ‘Taking the NO Out of Innovation’ series:
- The role of introspection in harnessing your creative strengths
- Why fielding ideas from diverse sources is essential to innovation
- How to add structure to new possibilities and bring them to life
If you’re serious about challenging your status quo, and creating more value through innovation, then you don’t want to miss this valuable free content. Scroll up to the top of this post and watch Part 1 now!