[Legacy post: Small Business Talent] Contrary to popular belief, market research for solo entrepreneurs can be a simple process. Done correctly, basic research can help you unearth powerful new insights, create the kind of value that your ideal clients crave most, and market your services more effectively.
My special guest on the podcast today is Jana Sedivy. Jana is the Founder and Principal of Authentic Insight, a consulting firm specializing in market research and strategy. Jana is a recognized expert in market research — over the past 17 years, she has served a wide variety of organizations ranging from the famed Xerox PARC (where she worked on technology which was a precursor to today’s “Internet of things”) to Fortune 500 companies and high-stakes technology startups.
Many solo professionals are finding it difficult to land new business and grow their sales. A major cause of their struggles? A lack of basic market research.
Today, Jana will introduce you to some simple and cost-effective ways to address this problem. In the course of this interview, she reveals how you can:
- Gain crucial market insights from ordinary client conversations
- Discover your potential clients’ true business priorities and sell to them
- Leverage a research platform that you have probably never considered
- Access her free guide to finding top notch market research participants
Effective sales and marketing strategies are rooted in understanding customer needs. But how do your prospects and customers think about and prioritize their needs? Today you’ll learn how to pull back the curtain and reveal the surprising truth. Scroll down to the Podcast Player now and enjoy this powerful interview!
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Steve Woodruff on How to Create a Business Value Mission and Attract Your Ideal Clients
[Legacy post: Small Business Talent] Most of the successful solopreneurs I know bring a sense of higher purpose to their work. They’re not just earning a living, they’re on a mission to improve their clients’ business life and make the world a little better.
Of course, learning how to create and communicate a business value mission that attracts your ideal clients is challenging. That’s why I asked an expert on this subject to join us today.
My guest, Steve Woodruff, specializes in helping business owners to find their core fit and communicate what he calls their business value mission in a specific marketplace. His fascinating approach is called clarity therapy. Why? Because it’s like working with a psychologist and a branding agency all rolled into one.
Ready to start attracting more of your ideal clients? If so, then you’re going to find Steve Woodruff’s insights and advice uniquely valuable. Scroll down to the Podcast Player below and listen now.
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Solo Professionals: Tap the Business Building Power of Innovation with Brainzooming™
[Legacy post: Small Business Talent] Have you ever asked yourself – how can I set my small business apart from the competition in an innovative way that my clients will value? That’s an important question that we all need to answer as solo entrepreneurs if we want to succeed long-term.
Mike Brown is my guest on the podcast today, and he’s here to provide you with some practical answers to that crucial question. Mike is a former Fortune 500 company vice president of marketing. He’s also a well-respected marketing and innovation strategy consultant, a prolific blogger, a dynamic speaker, and more.
Mike founded his company, The Brainzooming™ Group, 10 years ago. Since then he has tested and refined a number of unique approaches to strategic innovation to build his own business and those of his clients. The organizations that Mike has served include the MIT Center for Transportation & Logistics, the American Marketing Association, the PR Society of America, the CMO Summit, Frost & Sullivan MindXChange and TEDxWyandotte, to name just a few.
Today on the podcast Mike reveals some of his most potent innovation strategies. So, if you’re hungry to create a competitive advantage for your business and acquire more of your ideal clients, then this interview is for you. Scroll down to the Podcast Player and listen now!
[Bonus — Download Your FREE Brainzooming™ Ebook — 16 Tools to Drive Outside-In Innovation and Growth]
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