[Legacy post: Small Business Talent] Contrary to popular belief, market research for solo entrepreneurs can be a simple process. Done correctly, basic research can help you unearth powerful new insights, create the kind of value that your ideal clients crave most, and market your services more effectively.
My special guest on the podcast today is Jana Sedivy. Jana is the Founder and Principal of Authentic Insight, a consulting firm specializing in market research and strategy. Jana is a recognized expert in market research — over the past 17 years, she has served a wide variety of organizations ranging from the famed Xerox PARC (where she worked on technology which was a precursor to today’s “Internet of things”) to Fortune 500 companies and high-stakes technology startups.
Many solo professionals are finding it difficult to land new business and grow their sales. A major cause of their struggles? A lack of basic market research.
Today, Jana will introduce you to some simple and cost-effective ways to address this problem. In the course of this interview, she reveals how you can:
- Gain crucial market insights from ordinary client conversations
- Discover your potential clients’ true business priorities and sell to them
- Leverage a research platform that you have probably never considered
- Access her free guide to finding top notch market research participants
Effective sales and marketing strategies are rooted in understanding customer needs. But how do your prospects and customers think about and prioritize their needs? Today you’ll learn how to pull back the curtain and reveal the surprising truth. Scroll down to the Podcast Player now and enjoy this powerful interview!
The conversation continues on social media. Click below to join in!