[Legacy post: Small Business Talent] All the way from the United Kingdom, my guest on the podcast today is Ian Brodie!
Ian has an impressive professional background. In 1994, he earned his MBA from Manchester Business School. Over the course of the next 13 years, he worked for a number of top consulting firms, including the mighty Capgemini (a firm with a presence in forty-plus countries throughout the world). Six years ago, he founded his own company, The Rainmaker Academy.
Ian has a clear and compelling mission for his firm – helping solo professionals and small professional service firms to escape from being the “best kept secret” in their field and win the clients, recognition and rewards that they deserve. (Want to sample some of Ian’s best advice at no cost to you? >> Follow this link and get FREE access to several of his helpful tutorials now.)
Over the past 6 years, Ian has provided training and coaching to a variety of consultants, accountants, lawyers, architects, and other professional service firms around the world. In this content-rich interview, he shares insights that quite literally have the potential to transform your business life. Scroll down to the Podcast Player below and enjoy!
Podcast Player:
Michael McLaughlin on Winning the Professional Services Sale
[Legacy post: Small Business Talent] Author and top consultant, Michael McLaughlin, joins me on the podcast today.
Michael is the founder of MindShare Consulting. His firm helps independent consultants and other professional service providers to create innovative strategies to reach more clients, land profitable work, and build resilient businesses.
Michael is also the author of Winning the Professional Services Sale : Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity. This uniquely practical book offers new strategies to help independent professionals like us to more consistently identify, qualify, and close the sale with ideal clients.
Before founding MindShare Consulting in 2006, Michael was a partner with Deloitte Consulting, where he spent more than twenty years managing consulting projects, developing lasting client relationships, and building profitable consulting practices. Over the years, he worked extensively with clients, ranging from start-ups to Fortune 100 companies.
Michael has coached hundreds of professionals on how to create an effective market presence, deliver profitable work, and build a foundation for long-term success. If you provide business-to-business services, then I’m confident you’ll find the information that he reveals in this interview very useful. (The Podcast Player is waiting below – scroll down and have a listen now!)
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Find Your Story / Find Ideal Clients: An Interview With Hamilton Wallace
[Legacy post: Small Business Talent] Hamilton Wallace has been a small business marketing consultant since 1980.
Hamilton has an interesting way of summing up his 33 years spent helping small businesses to grow: “Human communication changes, human nature does not.” Of course, I agree. In fact, that statement sums up my own philosophy so well that I just had to have him on the podcast.
Today Hamilton will be sharing his insights on marketing, and the power of authentic storytelling to help you to differentiate yourself from the competition. As he points out, “A story told well builds trust, comfort and connection. Only then does all that feature, function and benefit stuff mean anything.” That’s a simple truth, but it’s also very powerful.
So how can you tell your story in a way that sets your business apart? Hamilton Wallace is here to help you answer that question. Scroll down to the Podcast Player now and enjoy this candid interview!
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