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Your Sales and Marketing Strategy: The Power of No

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I was recently invited to join an author whom I admire on his new podcast to discuss my work. Ultimately, I said no.

Why? There’s not enough overlap between his target market, sales professionals and companies with sales teams, and mine, solo professional services providers.
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Sounds like a logical decision, right? But saying no felt pretty uncomfortable. It’s not fun turning down an offer from someone I respect.

With that said, if I’m honestly committed to achieving my goals, then sticking to my sales and marketing strategy is a must. Saying yes to this interview would mean spending hours preparing for, recording and promoting it — while realizing very little benefit. By saying no I’m now freed up to focus that time on activities that support the health of my business.

If you’re a fellow solo professional, then I have an important question for you. What distractions are costing you valuable time that could otherwise be invested in improving your business results? It’s important to ask ourselves that question on a regular basis.

Consciously, we all understand that if we keep thinking and acting in ways that don’t support our sales and marketing strategy, then we can expect mediocre results. But here’s the real danger — unproductive behaviors can become habits. Once that happens, making changes on our own becomes a lot tougher.

Do you feel like you’re being pulled in too many different directions? Perhaps you’d appreciate some assistance creating a more focused and effective sales and marketing strategy for your solo business. If so, send me an email and let’s set up a time to talk about your situation and potential solutions (this 20-minute phone consultation will be free). I look forward to meeting you!



Why That Marketing Blueprint Won’t Work

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Are you tired of gurus pitching you their marketing blueprint miracle programs? This type of marketing program is sold in a generic format that makes adapting it to your unique needs difficult, at best.

My advice? Forget about that “marketing blueprint” nonsense. A one-size-fits-all program won’t work. Attracting and acquiring more of the right clients for you is possible, but you’ll need to create a strategy that is laser-focused on your ideal clients and tailored to your signature talents.

To succeed, you must develop a deep understanding of your ideal client and the value you can deliver to them. Only then can you create a value proposition and a sales and marketing strategy that helps you generate the right business on a consistent basis.

As a solo professional, you are your business. You need to operate from a position of strength and resiliency in order to thrive long-term. It’s time to run your business in a way that works with — not against — who you really are as a professional.

You need an understanding of how your values, your personality and work style naturally compliment and support the needs of your ideal clients. By looking beyond the current limits of how you see yourself and your business, you can begin to uncover the specific ways you can find and serve your ideal clients.

Combine that kind of clarity with a strategy that fits your unique business and goals – and you’ll find that attracting and acquiring the right clients isn’t so hard. Believe it or not, it can actually be fun and exciting!

If you want both more and better clients, then I’d like to help. We can start to uncover the personalized solutions you’re seeking in a complimentary 20-minute consultation (by phone or Skype). I’ll listen carefully to understand your current situation, discuss how my personalized approach relates to your business challenges, and answer any questions you have along the way.

Ready for some fresh ideas for your business? Click the green button below and schedule your FREE 20-minute consultation with me. I look forward to speaking with you!

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Brian Clark of Copyblogger Shares His Content Marketing Tips For Solo Professionals

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Brian Clark is the CEO of Copyblogger Media. He’s also a serial entrepreneur who built three successful professional services businesses using proven content marketing techniques before moving to a completely online business model. I’m excited to have him join me on the podcast today and share his business wisdom and content marketing tips!

Founded by Brian in 2006, Copyblogger Media is an innovative online company that provides high-quality resources to help people successfully grow their business through social media and online marketing. Brian and his company have earned a reputation for excellence and received widespread praise from leading publications. For example:

  • Advertising Age ranks Copyblogger as a Power150 top marketing blog
  • The Guardian named Copyblogger one of the world’s most powerful blogs
  • Brian was ranked #3 of the 100 Most Influential Online Marketers of 2009
  • Dunn and Bradstreet says Brian is the most influential person to follow on Twitter for small business owners
  • Technorati says Copyblogger is one of the most popular blogs in the world

Brian is the host of Unemployable, an exciting new podcast for freelancers and solopreneurs — and he offers an amazing array of marketing resources through My Copyblogger (membership is free). As an online marketing thought leader, Brian’s work has also been featured in a variety of bestselling business and marketing books, including: Linchpin by Seth Godin; Epic Content Marketing by Joe Pulizzi; The New Rules of Marketing and PR by David Meerman Scott; Free Agent Nation by Daniel Pink; The Referral Engine by John Jantsch; and, Platform: Get Noticed in a Noisy World by Michael Hyatt, to name just a few.

For almost a decade Brian has been teaching self-employed professionals how to create valuable information that attracts targeted attention, drives traffic, generates leads and builds their businesses. If you want to learn more about content marketing for solo professionals, then this conversation with Brian Clark is a great place to start. Scroll down to the Podcast Player and listen-in now!

(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)

Podcast Player:

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Duration: 37:00 — 18.2MB