How would you feel if you brought some ideal clients on board this summer? I’m talking about clients who are both profitable and personally fulfilling to work with.

You’d probably feel great. But is your next thought that this can’t happen for you because marketing during the summer months is just too hard?

In reality, many of your competitors are half-asleep until September, so it might be a lot easier than you think. Summer is a great time to take a vacation, and we should all do that. At the same time, we also need to have some kind of client acquisition plan in place.

No, I’m not suggesting that you create a formal sales and marketing plan. That’s overkill and a waste of time. But if you want to make more than just scattered attempts at new business development, then you’ll need to address some basics.

Start by asking yourself, what are the sales and marketing goals that I most want to achieve this summer — and why do they matter to me? Once you’ve sketched out your thoughts around those questions you’ll want to create a concise plan of action, including:

• Your strategy. Every successful plan is guided by strategy. For example, in my business I help solo professionals to consistently acquire their ideal clients. That strategic focus guides everything I do.
• Your tactics. This is about taking action to implement your strategy. How will you reach your target clients, get their attention, build trust, and make buying from you the most compelling choice?
• Your numbers. This involves tracking what you do to get results and the results you actually get. What results define success for you, and what actions are you committed to taking in order to achieve those results?

Most of the experienced solo entrepreneurs I know agree that this approach makes sense. Of course, some people reject the idea of planning as too rigid and confining. Here’s what they’re missing — planning is about deciding what you want, why you want it, and how you’ll get it. That’s essential to any lasting success.

Planning  frees you up from chasing distractions. This allows you to focus your time and energy on making what you want to achieve a reality.

So, ready to take action and create your plan for an inspiring summer? You can do this, and I’m here to help you. Download your FREE copy of my new workbook: Expand and Improve Your Client Base – A Proven Method For Identifying and Acquiring Your Ideal Clients. Click the green button below and get your complimentary copy — here’s to your success!

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