[Legacy post: Small Business Talent] My guest on the podcast today is Steve Gordon. Steve is the bestselling author of Unstoppable Referrals, a unique and exciting new book that he’ll be sharing with us today.
Steve publishes The Unstoppable CEO – The Leadership Journal for Growing Firms. He’s also the editor of three business newsletters and has published hundreds of articles on marketing.
Steve has an impressive professional background. At age 28, he became the CEO of an engineering consulting firm. Twelve years later, after growing that firm’s revenue by 10-times Steve started his second business, consulting 1-on-1 with companies across 30 industries—ranging from professional services, construction, manufacturing, consulting—to design sales, and marketing and referral systems for high-ticket / high-trust products and services.
Steve and I cover a number of rewarding topics on the podcast, including:
- The role of referrals in attracting high potential clients
- Why most professionals don’t get the referrals they want
- Using reverse prospecting to take away sales pressure
- A proven four part approach to getting quality referrals
- How to access a free copy of Steve’s new book
If you want to receive more high quality referrals for your business, then you can’t afford to miss the unique and powerful insights that Steve has to share today. Scroll down to the Podcast Player below and listen now!
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My Daughter and a Valuable Business / Life Lesson
This past week my daughter graduated from her elementary school. Her journey from kindergarten through fifth grade has been inspiring to me. At every stage, the focus has been on making sure that she grasps the fundamental concepts of each subject and creates a strong foundation for stepping up to the next level of mastery.
My elementary school was far different from hers. It was part of an overcrowded school district in San Jose, California. Classes of 40 or more, schools on double session, etc. More than that, my elementary school was experimenting with “The New Math”. Learning shortcuts took the place of mastering the fundamentals.
When my family moved to upstate New York I received some math tutoring over the course of my first year of middle school. It was painful and humbling. I eventually caught up to some degree but I was never more than a B student in math.
Back to my daughter’s situation, and a much happier story. My daughter is a gifted (ahem, in my humble opinion) writer. She breezed through the reading and writing portions of her elementary school curriculum. However, math was more challenging for her. Given my history, I decided that I would make sure she didn’t repeat my bad experience with math.
As it turns out, I didn’t need to worry. Her math curriculum was focused on all the right things. Her teachers took a logical, step by step approach that also made it interesting for her to master the fundamentals.
This past year, she joined the advanced math class and achieved a 95 average. She worked hard and I couldn’t be more proud of her.
So what business and life lesson was brought into focus by my daughter’s school experience? If you want to master an important subject or skill area, even one that doesn’t come naturally to you, it all starts with studying and mastering the fundamentals and building a strong foundation.
Deep down you and I know that there are no shortcuts worth taking in business. For example, if you’re feeling challenged to generate profitable new business, then chances are good that you need to strengthen your sales knowledge and skill base. Perhaps it’s time for a thorough review of the fundamentals.
Not sure where to begin? Start by subscribing to my posts by email using the green button below — and claim you free tools and resources!
Entrepreneurship, Meaning and Authenticity: A Transformative Conversation with August Turak
[Legacy post: Small Business Talent] My guest on the podcast today is August Turak. He’s an accomplished entrepreneur and award winning author who now attributes much of his success to living and working alongside the Trappist monks of Mepkin Abbey. As a frequent monastic guest, he learned firsthand from the monks as they grew incredibly successful businesses.
Over the course of his career, August worked in sales and marketing for a number of major corporations. He held several leadership positions at MTV Networks, A&E Networks, and Bell Atlantic. He also ran his own successful software companies, Raleigh Group International and Elsinore Technologies, which he later sold.
August’s essay, titled “Brother John”, won the $100,000 grand prize in the John Templeton Foundation’s Power of Purpose essay contest. He has also been featured in the Wall Street Journal, Fast Company, Selling Magazine, the New York Times, Business Week, and as a popular contributor at Forbes.com.
Today on the podcast, August shares his fascinating perspective on a number of topics, including:
- Your business as a vehicle for personal development
- The value of following your intuition in business and life
- What “The Hero’s Journey” means to your business
In this in-depth interview, August draws on his 30 years in business, and his unique personal journey. He also offers valuable resources to transform your business and your life — both in his bestselling book, Business Secrets of the Trappist Monks: One CEO’s Quest for Meaning and Authenticity (published by Columbia Business School Publishing), and in his upcoming LIVE course, Movies, Monks, and Heroes: Finding Meaning and Success through Authenticity.
Are you ready to be challenged and inspired? Scroll down to the Podcast Player below and listen now!
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