[Legacy post: Small Business Talent] Tom Fishburne has an impressive and unusual professional background. He earned his MBA from Harvard in 2002, and proceeded to work for several top consumer products companies – General Mills, Nestle and Method (where he became a V.P. of Marketing).
During that time, Tom developed a side business related to his passion for creating marketing cartoons. In 2011, he broke away from the corporate world and became a self-employed marketing / branding consultant, business speaker and Marketoonist.
Since then, his custom, cartoon-based marketing campaigns have been used by many prominent companies, including General Electric, General Mills, and The Wall Street Journal. In addition, Toms’ marketing cartoon series, called ‘Brand Camp’, is read by over 100,000 marketers around the world each week.
As if that weren’t enough, Tom is also a sought after speaker for conferences and corporate events. For example, he recently gave the keynote address at Googles’ “Think Branding” Conference in New York.
Here are a few of the topics covered in this fascinating interview:
- developing a business model based on your unique talents
- finding commonality and using humor in your marketing
- cultivating relationships with ideal clients in your audience
- employing a hub and spoke model to spread your message
- combining email marketing with social media amplifiers
- using combinatory skills to create unique value for clients
A lot of people would like to follow their passion. Tom Fishburne represents an inspiring success story! Have a listen now, and be sure to subscribe below.
[Legacy post: Small Business Talent] How can you write marketing copy that sets you apart from your competition and moves your ideal clients to action? That’s the key challenge that my guest, Susan Gunelius, helps us to address in this episode of the podcast.
Some background: Susan has an impressive track record in marketing and business spanning 20+ years. As a corporate marketing leader, she directed the marketing efforts of some major organizations, such as the U.S. divisions of AT&T and HSBC Bank. Later, she became a successful entrepreneur, and an author writing ten business books.
Today, Susan is President and CEO of KeySplash Creative, Inc., a marketing communications firm based in Florida. KeySplash Creative has a reputation for providing outstanding content marketing, branding, copywriting, and social media marketing services. Her clients include large companies like Citibank and Cox Communications, and a select group of small business marketing clients around the world.
In this lively interview, Susan discusses her interesting approach to:
- using hype-free copywriting to build trust
- aligning your copy with your long-term strategy and goals
- determining the right focus for your content
- taking advantage of the compounding effect of blogging
- narrowing your brand promise to stand out from the pack
- building your email list
You’ll want to have a pen handy for this content-rich episode. Scroll down to the Podcast Player below and listen now!